Big Green IT
The Situation:
Located in Rocklin, CA, Big Green IT specializes in Cloud technology for medium- to large-sized businesses andwas named Sacramento’s #1 Fastest Growing Company by the Sacramento Business Journal in July 2016. The company wanted to share this exciting news with the local business community, while also positioning itself as a thought leader in cloud technology and reach new audiences.
The Tactics:
To bring attention to their exciting award, a news release was distributed and pitched to local news outlets, and a Jimmy Buffet-themed food drive for Placer Food Bank was also created to highlight Big Green IT’s commitment to its community and its “word hard, play hard” company motto, two reasons why the company grew as fast as it did.
- Content Development
- Event Planning
- Event Marketing
- Media Relations
- Message Development
The Results:
The company received news placement in local publications, such as the Placer Herald, and a news segment on FOX 40. The first-ever food drive raised more than 1,000 pounds of canned food for the Placer County Food Bank, and received notable placement on ABC News 10 with Mark S. Allen and in several community news publications.
