The Officer's Club, McClellan Park
Niche Communications has functioned as the marketing department for McClellan Hospitality in McClellan Park (Sacramento) since April 2016.
The Hospitality group’s historic restaurant, The Officer’s Club, was once a functioning Officer’s Club for elite members of the military before McClellan Air Force Base was decommisioned in 2001. In 2018 as part of a larger Park rebranding effort, Niche Communications was tasked with refreshing the brand and remarketing its new identity to existing customers while growing the existing business.
Niche Communications worked to incorporate a new logo that honored the restaurant’s history but felt fresh and modern to its evolving, increasingly-younger customer base.
Interior and Exterior Building Signage
Updated website (theofficersclub.com)
Updated social media profiles & graphics (Facebook & Instagram)
Branded e-blast template
Updated Business System, including business cards, stationery, name badges, email signatures
Collateral Materials, including all-new menus, table tents, menus, and in-house signage
Tabling Materials, including banners, tablecloths and swag items