Pink Boots Society, Sacramento Chapter

The Situation:

Pink Boots Society is an international nonprofit organization dedicated to the education and advancement of women who work in the beer industry. It’s Sacramento chapter wanted to launch in May 2016, with the goal of receiving industry attention and attracting members.

The Tactics:

Lindsey utilized her relationships with local breweries and media to bring attention to the start of the chapter, and used the following tactics to announce both the launch and maintain awareness in the following year.

  • Social Media
  • E-blast Communications
  • Message Development
  • Media Relations
  • Member Engagement
  • Community Outreach
  • Event Planning (launch party, brew days, industry nights)

In the News

FOX 40, 11/7/16
Roseville & Granite Bay Press Tribune, 10/24/16
Coming soon! Comstock’s Magazine


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