The Officer's Club, McClellan Park

The Situation:

Niche Communications has functioned as the marketing department for McClellan Hospitality in McClellan Park (Sacramento) since April 2016.

The Hospitality group’s historic restaurant, The Officer’s Club, was once a functioning Officer’s Club for elite members of the military before McClellan Air Force Base was decommisioned in 2001. In 2018 as part of a larger Park rebranding effort, Niche Communications was tasked with refreshing the brand and remarketing its new identity to existing customers while growing the existing business.

Niche Communications worked to incorporate a new logo that honored the restaurant’s history but felt fresh and modern to its evolving, increasingly-younger customer base.

The Tactics:

Interior and Exterior Building Signage
Updated website (
Updated advertisements
Updated social media profiles & graphics (Facebook & Instagram)
Branded e-blast template
Updated Business System, including business cards, stationery, name badges, email signatures
Collateral Materials, including all-new menus, table tents, menus, and in-house signage
Tabling Materials, including banners, tablecloths and swag items