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Your Go-To Place for Content Creation Insights (And the Occasional Beer Post)

October 30, 2025October 31, 2025Business

Join the Niche PR Team! Part-Time Account Assistant

I’m looking for the right person to join my team as a part-time Account Assistant. I’m incredibly proud… Continue Reading

July 1, 2025October 31, 2025Uncategorized

Influencer Marketing Pt. 2: Finding The Right Influencer

If you missed Influencer Marketing 101: Part 1, read it here first! Influencer marketing can offer instant brand… Continue Reading

June 1, 2025October 31, 2025Uncategorized

Influencer Marketing 101 (Part I)

I did a poll on my Instagram last month about what followers were most interested in learning about…. Continue Reading

May 15, 2025October 31, 2025Marketing, Social MediaLeave a comment

Incorporating Holidays Into Your Content

One of my favorite ways to keep social media content engaging is to highlight a fun, offbeat holiday every so often. And let me tell you, there’s a holiday for everything.

April 1, 2025October 31, 2025Social MediaLeave a comment

3 Social Media Tools I Love

Creating engaging social media content can feel so overwhelming, but I’m a firm believer that it doesn’t have to be. Here are three tools that can help.

February 1, 2025October 31, 2025Business, MarketingLeave a comment

5 Podcasts To Up Your Marketing Game

The world of social media and content creation is constantly evolving. Luckily these marketing podcasts make it easy to keep up with the latest research and tools, and help me keep my clients’ marketing ahead of the curve.

May 11, 2020May 11, 2020Business, MarketingLeave a comment

5 Things To Do Now To Benefit Your Small Business Later

How can you market a business that’s not in business? How do you keep customers engaged…from your laptop…during a global pandemic?

Here’s a checklist of things you can be doing now to benefit your business later.

May 1, 2020April 29, 2020Business, Media RelationsLeave a comment

To Pitch or Not To Pitch During COVID-19

Wondering how to get media coverage during a pandemic? Here are 3 things to keep in mind.

April 29, 2020April 29, 2020Business, Marketing1 Comment

Strengthening Your Brand During a Crisis

Three marketing insights that small businesses can start using today, to strengthen their brand during a global crisis. [A recap of my presentation to the Pink Boots Society Sacramento Chapter.]

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