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Art of Beer - Niche Communications

Art of Beer

The Situation:

Art of Beer is an annual craft beer event, featuring more than 30 of the nation’s top breweries and Sacramento’s premier Farm to Fork restaurants. In 2015, the company approached Lindsey with a need to bring attention to its fifth anniversary milestone and increase attendance from the previous year for its upcoming January 2016 event. (And again, for its sixth annual event the following year.)

The Tactics:

Since 2015, Lindsey has been employing the following on behalf of Art of Beer while serving as their Marketing Director:

  • Social Media
  • Media Relations
  • Copywriting
  • Community Outreach
  • Message Development
  • Event Planning

The Results:

Since first coming on board in September 2015, the event has garnered:

  • More than 16 media placements
  • Increase in event attendance by 100% percent
  • More than $8,000 for its partnering charities
  • Increase in Facebook “Likes” by 30 percent

Lindsey continues to lead all marketing and public relations efforts for Art of Beer, and the event sold out for the first time ever in its sixth year in January 2017.

In the News:

Sacramento Bee, 1/22/16

Submerge Magazine, 1/22/16

Comstock’s Magazine, 1/4/17

FOX 40, 1/29/16

Good Day Sacramento, 1/18/17

Girls On The Grid, 1/26/17


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